The Research Foundation:
Engineering
Effortless Performance.
Tariq Ibrahim
Founder & Director
Sonic Design Studios was founded on the belief that sound is not an accessory to architecture. It is a powerful spatial force that shapes how a room is perceived before a single word is spoken. Yet, acoustics are usually considered late in the design process, once the layout and materials are already fixed. We reject this convention.
Our studio is defined by a commitment to human performance. While traditional consultants focus on the system level, we focus on the biological level. This has led to the development of our Cognitive Load Index, a proprietary research project aimed at quantifying the invisible stressors within the built environment. We believe that a well designed space is not merely quiet, it is controlled. It should maintain energy and intimacy while allowing people to have conversations without effort.
We remain strictly manufacturer neutral, allowing us to curate sculptural hardware and design-led materials that align with a project's specific CLI target. Our goal is to ensure that sound is felt before it is noticed, and that every environment we touch is indigenous to the people expected to perform within it.
20+
Years in professional audio
40+
Projects completed
100%
Founder-led delivery
RIBA 2
Typical appointment stage
The Designer's Guide to Cognitive Load
Designing for Neurological Comfort
and Human Performance.
Design for the
Brain, Not the Meter.
Our manifesto on designing for neurological comfort.
Why technically compliant rooms still fatigue
their occupants, and how to fix it.
Introducing the Cognitive Load Index (CLI),
a framework for measuring what people feel,
not just what the equipment records.
Venues, homes and design teams we've worked with
Burberry
Chotto Matte / Claude’s
Bisushima
Porto Arts Club
Drunch Restaurants
Superfutures
Anderson Acoustics
MASSLAB
Trix
Robert Haussmann
Ben Adams
Valerie Von Bechtolsheim
Private residences in Chelsea, Fulham, Mayfair & Knightsbridge
Featured in
Mondo-DR
Claude’s at Chotto Matte
Architecture Magazine
Bisushima at Page 8 Hotel
See the work
Case studies from restaurants, members’ clubs, residential projects and events across London and internationally.
View portfolioRead the framework
Our design philosophy and the three-stage process that ensures audio is resolved at the right moment in every project.
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Whether you have a live project or an early-stage brief, we are happy to talk through what’s possible.
Get in touchLet's work together.
Luxury hospitality. High-end residential. Performance environments.
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