Our Mission

The Research Foundation:
Engineering
Effortless Performance.

Tariq Ibrahim — Founder and Director, Sonic Design Studios

Tariq Ibrahim

Founder & Director

Our Mission

Sonic Design Studios was founded on the belief that sound is not an accessory to architecture. It is a powerful spatial force that shapes how a room is perceived before a single word is spoken. Yet, acoustics are usually considered late in the design process, once the layout and materials are already fixed. We reject this convention.

The Shift to Cognitive Design

Our studio is defined by a commitment to human performance. While traditional consultants focus on the system level, we focus on the biological level. This has led to the development of our Cognitive Load Index, a proprietary research project aimed at quantifying the invisible stressors within the built environment. We believe that a well designed space is not merely quiet, it is controlled. It should maintain energy and intimacy while allowing people to have conversations without effort.

Independent Advocacy

We remain strictly manufacturer neutral, allowing us to curate sculptural hardware and design-led materials that align with a project's specific CLI target. Our goal is to ensure that sound is felt before it is noticed, and that every environment we touch is indigenous to the people expected to perform within it.


20+

Years in professional audio

40+

Projects completed

100%

Founder-led delivery

RIBA 2

Typical appointment stage


What we do
Acoustic analysis and spatial sound strategy
Loudspeaker specification and system design
Architectural integration with interior schemes
Coordination with design teams and contractors
On-site commissioning, measurement and tuning
Ongoing system support and recalibration
What we don't
Home automation, lighting or blind control
CCTV, security or access systems
IT networking or structured cabling
TV installation or video distribution
Generic AV packages or template systems
Equipment retail or brand-led specification
SONIC DESIGN STUDIOS

The Designer's Guide to Cognitive Load

Designing for Neurological Comfort
and Human Performance.

Thought Leadership

Design for the
Brain, Not the Meter.

Our manifesto on designing for neurological comfort.
Why technically compliant rooms still fatigue
their occupants, and how to fix it.

Introducing the Cognitive Load Index (CLI),
a framework for measuring what people feel,
not just what the equipment records.

Download the Guide
Selected Clients & Collaborators

Venues, homes and design teams we've worked with

Burberry

Chotto Matte / Claude’s

Bisushima

Porto Arts Club

Drunch Restaurants

Superfutures

Anderson Acoustics

MASSLAB

Trix

Robert Haussmann

Ben Adams

Valerie Von Bechtolsheim

Private residences in Chelsea, Fulham, Mayfair & Knightsbridge

Press & Recognition

Featured in

Mondo-DR

Claude’s at Chotto Matte

Architecture Magazine

Bisushima at Page 8 Hotel

See the work

Case studies from restaurants, members’ clubs, residential projects and events across London and internationally.

View portfolio

Read the framework

Our design philosophy and the three-stage process that ensures audio is resolved at the right moment in every project.

Explore framework

Start a conversation

Whether you have a live project or an early-stage brief, we are happy to talk through what’s possible.

Get in touch

Let's work together.

Luxury hospitality. High-end residential. Performance environments.

Book a Consultation